There's a meme inspired by this project going around where you get to write a story in exactly six words. As I'm editing my paper at the moment (no, it's not taking me longer to edit the thing than it took to write it, I've just been taking more breaks), I've decided to rewrite my efforts into six words. Here goes...
Yes, there you have it. The other 7000 or so words, that's just detail. Although actually, this would make for much more concise and elegant abstract than the one I've got currently.* Any comments? Hopefully, it wasn't too boring.
*Here's the real abstract, at somewhat more than 6 words. Feel free to skip this section. (Update: To those who have e-mailed me asking to see the paper, I'm not so sure. Although I did offer, I find that I'm a bit squeamish about sending out my baby to people whom I've never before heard of in any way. If I know you as a reader of/commenter on my blog, then your chances are somewhat higher.)
The discourse of the corporate blog is examined, using Laclau and Mouffe's discourse theory as a theoretical base. Through a preliminary review of discourses of communication and an analysis of selected blog review/critique sites, it is shown that personal and corporate blogs operate under different discourses, which lead to antagonism when the borders overlapping the two blog styles arise. These findings can have practical implications for corporate blogs and corporations which utilize or are considering utilizing the blog medium for communicating with the public.